Trends Impacting Future Home Exterior Colors and Materials


Homeowners tend to have conflicting emotions regarding their homes during economically challenging times. Wanting to embrace their need for change and feel positive about their living space, homeowners frequently want to purchase new products, while remaining financially and environmentally responsible. The marketplace is now seeing a shift to homeowners looking for items that have high value and a long lifespan.

“People are educating themselves more these days on the impact a single purchase will have on thems and on the environment,” says Kate Smith, president of Sensational Color. “For example, a homeowner may desire real wood shake shingles on a roof, but they understand the lifespan of those roofing shingles is extremely limited. They’re thinking twice about how many trees would need to be harvested to make those wood shingles.

Smith has identified several key trends related to exterior home products and colors, including:

Trend #1 – Living Simply in a Complex World –The desire for a more streamlined life motivates people to select modern technology, products and materials that make our complex lives easier.


Trend #2 – Give Me More “Me Time” – Younger buyers are now changing their home buying strategies. These individuals are embracing older homes that they can personalize by adding newer products that require minimal maintenance. They’re looking for products that help blend the older bones of a home with their modern sensibilities in order to provide a sense of connection to history and their community.

Trend #3 – Rules are Made to be Broken – Today’s homeowners are making their own rules. In the coming years, look for unusual mixing of materials and colors in ways communities haven’t previously seen. Homeowners want their homes to reflect their personalities, but they also want to express themselves on the exterior of the home.


Trend #4 – Naturally Inspired and Improved – Colors and materials that harmonize with the natural surroundings of a home are increasingly important to homeowners. Homeowners are basing their purchasing decisions on their increased understanding that the manufactured products they select will have a longer life span, thus reducing the need for replacement. And, in many situations, these man-made products that look, feel and have natural colors incorporated, require less maintenance and reduce the negative impact on the environment.

Trend #5 – Inside Out Harmony –Regional colors and materials on a home exterior help anchor people to their community, providing a unity within a neighborhood or subdivision. In many cases, homeowners are also bringing the outside indoors by adding plant walls, gardens and water features into the home. On the exterior, they’re adding fire pit areas, and outdoor living and dining room spaces that blur the boundaries of the living both inside and outside the home.

Smith predicts that many of these trends will take off between 2012-2015. For more on color selection for the home, visit www.sensationalcolor.com.

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